Today, with ever more information and choice, designers—like all consumers —make decisions and influence clients based on their relationship to a brand. In their role as consultants on strategic communication to business, designers influence corporate selection of products and services, including specifying the paper, print, software, and hardware purchases for their clients.

A company can affect purchasing decisions and strengthen its competitive edge by developing strong bonds with designers through affinity marketing programs like the one AIGA San Diego offers. The 400 plus members of AIGA San Diego and the additional 1000 or more creative professionals our chapter reaches are an invaluable resource for you to tap. In addition, we encourage our members, event attendees, and friends to support those vendors and companies who support AIGA San Diego.

We believe that direct access to these design professionals provides more than just a complement to your personal marketing efforts. Unlike direct mail or advertising, AIGA San Diego programs and events offer sponsors a chance to form personal relationships with their clientele. Plus, meeting current and potential customers face to face in a single setting is far more cost-effective and efficient than personal sales calls on individual designers.

When you sponsor professional design activities through AIGA, you are able to reach designers by leveraging their relationship with an organization that is trusted and is their own. AIGA San Diego is committed to building upon this affinity for companies through partnerships that are mutually beneficial and successfully resonate with your target audience.

AIGA San Diego is asking for your support. In the enclosed materials, you will find different opportunities for promoting your company and gaining valuable access to our members. As you develop your marketing budget for the coming year, we hope you will consider AIGA San Diego as a useful ally and important partner in promoting your products and services and increasing your financial bottom line.

Please review the sponsorship pdf for additional details